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Friday, September 10, 2010
In this Issue...
Issue 5, 2009, Content
Cover Stories
“Nerve First” Approach
by David Fletcher, D.C., F.C.C.S.S.(C)
Dr. Fletcher is a 1980 graduate of Canadian Memorial Chiropractic College with a Fellowship in Chiropractic Sport Sciences.
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more
Cover Stories
Real Marketing from the Experts
by Market Review
We’ve gathered eight top experts in the Chiropractic field, just for you, to provide you with fundamental methods of marketing that can be integrated right now, on a shoe string, and keep your practice thriving years into the future.
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more
Radiology
Osteolytic Metastatic Carcinoma
by Dr. Terry R. Yochum, D.C.; D.A.C.B.R.; Fellow, A.C.C.R. and Dr. Chad J. Maola, D.C.
CASE HISTORY This adult male patient complains of back pain, especially at night, and it awakens him from sleeping.
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more
Research Review
Thirty Percent of Intervertebral Disc Herniations Are Missed on MRI
by Dr. William J. Owens Jr, D.C., D.A.A.M.L.P.
Diagnostic attentiveness has always been a hallmark of accurate trauma assessment.
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more
Research Review
Hearing Loss following Whiplash
by Dr. Daniel J. Murphy D.C., D.A.B.C.O.
A Review of the Otological Aspects of Whiplash Injury.
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more
Practice Management
The Healthcare Stimulus Package: Navigating the Buzz
by Dr. Michael Failla, D.C.
There has been a great deal of buzz lately about the government’s healthcare stimulus package.
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more
Other Articles
Consumers Turn to the Internet for Health Information When the Stakes Are High
by Herb Newborg, D.C.
The internet is changing the way Americans connect with information when making health care decisions.
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more
Practice Management
Medicare Audits Becoming More Common in Deteriorating Economy
by Dr. John Davila, D.C.
Recently, Iowa Senator Grass ley started looking into Medicare’s acknowledgment that the amount of money overpaid to Durable Medical Equipment
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more
Orthotics
Small Businesses Keeping Up With Online Presence
by Dr.Rick E. Busch III, D.C.
The world of marketing is changing. It is not the same as five years ago, ten years ago, or even one year ago.
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more
Patient Education
Word Power! Newsletters Keep You Connected With Your Patients
by Len Schwartz, D.C.
Patients who love you and understand what you do and why you do it will refer like crazy to you. And referrals, as you know, make the best new patients.
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more
Practice Management
Double Your Practice Without Leaving Your Front Door
by Dr. Mark Studin DC, FASBE, DAAPM, DAAMLP
Over the years as a practice consultant, I always get the same question: "How can I get more new patients?" This seems to the mantra of the masses! This seems to be the only or best way to build a practice for most.
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more
Rehabilitation
Depression Era Marketing for Today
by Dr. Mark R. Payne, D.C.
O kay…so, I said it. The dreaded "D" word. The pundits may debate whether our economy is in recession or a true depression but, if you’re
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Practice Management
Ask the Advisor Q&A with Lisa and Larry
by Larry Goodman, D.C.
Q:What can I do to bring more money into my practice? A: Bringing more money into a practice usually means one of two things, possibly both: increasing the number of patients or increasing reimbursement per visit.
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more
Radiology
News Of The Profession
by TAC Staff
The American Chiropractor is committed to sharing current state news from all 50 states within the chiropractic profession. We welcome a news brief from your organization that is 50-100 words. Please e-mail your news to editorial@amchiropractor.com or call 1-888-668-8728 and ask for Carey.
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more
What's Hot
What´s Hot Products, Services & News
by TAC Staff: What's hot
Many doctors blame sciatica and low back pain on herniated lumbar discs.
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more
Radiology
Yellow Page
by TAC Staff: Yellow Pages
Bill Would Let Chiropractors Work on Animals
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more
Director's Desk
FROM THE DIRECTOR’S DESK
by Joseph P. Busch, B.A., D.C.
NEVER THOUGHT I’D BE QUOTING THE AMA IN THIS SECTION OF the magazine; however this is one month when it’s appropriate, as the feature topic is Marketing Tips from the Masters.
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