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Friday, September 10, 2010
In this Issue...
Issue 9, 2009, Content
Cover Stories
Secrets of Marketing
by TAC Staff
Let’s face it, getting your patients in tip top shape is tough work. It leaves little time for you to figure out how to market to even more of those that need your help. Here are some quick insights from several battle tested veterans that have mastered the art.
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Cover Stories
Fitness and Chiropractic A Critical Niche for Your Practice and the Chiropractic Profession
by Dr. Eric Plasker, D.C.
The fitness and nutrition industries are poised to take a leadership role in health care
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Radiology
Whiplash Injury
by Dr. Terry R. Yochum, D.C.; D.A.C.B.R.; Fellow, A.C.C.R. and Dr. Chad J. Maola, D.C.
This patient was in a motor vehicle accident and hyper-extended her neck. A fracture was seen–where is it?
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Orthotics
Is Your Little Leaguer Pitching Too Much?
by Dr. Kirk A. Lee, D.C., C.C.S.P.
Shoulder injuries are common in sports. The category of rotator cuff injuries has numerous names ranging from painful arc syndrome,
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more
Orthotics
Chiropractic: A Profession in Dire Need of Unification
by Dr. Mark Studin DC, FASBE, DAAPM, DAAMLP
My mentor taught me years ago that it’s not about WHO is right, it’s about WHAT is right. Many of us in politics are so focused on the “who,” that we forget the real issues.
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Research Review
The Cervical Syndrome as a Cause of Migraine
by Dr. Daniel J. Murphy D.C., D.A.B.C.O.
TITLE: The Cervical Syndrome as a Cause of Migraine CITATION: Journal of the American Medical Women’s Association, December 1947, Vol. 2, No. 12, pp. 529-534 AUTHORS: Ruth Jackson, M.D.
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Rehabilitation
Free Marketing
by Dr. Mark R. Payne, D.C.
I’ve already addressed some basics of building the corrective care practice in both the May (Depression Era Marketing), and July (Building the Family Practice) issues
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more
Other Articles
Use the Internet and Work Smarter, Not Harder
by Dr. Rodger Murphree, D.C.
It’s late, 1:15 a.m. to be exact, and Mary Thomas, who was recently diagnosed with fibromyalgia, is facing another sleepless night.
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more
Orthotics
Marketing Using Your EHR Computer System
by Dr. Paul B. Bindell, D.C.
Everyone knows that Electronic Health Record (EHR) systems are mandated under an assortment of Federal laws and Presidential edicts. Other than maintaining patient SOAP documentation and billing records, the better EHR programs include many marketing tools to build your practice and increase your income.
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Nutrition
Strategic Nutritional Marketing for the Chiropractic Office: “It’s A Natural”
by Dr. James P. Cima, D.C.
Who else but Chiropractic Physicians should be discussing nutrition with their patients? There are more people in agreement with nutrition and health than with chiropractic care.
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Practice Management
Design Your Own Drip-Education System One of the Simple Secrets to 300+Visit Patients
by Dr. Miles Bodzin, D.C.
This article will focus on the marketing you need to do to keep your patients longer.
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Other Articles
Unleashing the Power of Your EHR When you tap into evidence-based best practices, compliance and better care follow.
by Dr. Steven J. Kraus, D.C., D.I.B.C.N., C.C.S.P., F.A.S.A.
Twenty years ago, both MD’s and DC’s could get by with a couple of lines of documentation for a patient encounter: “The patient feels X
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Practice Management
You Should Give All Your Patients the Same Care Plan
by Dr. John Davila, D.C.
Afew months ago, I was reviewing a few charts that belonged to a chiropractor under an OIG Fraud investigation, when I stumbled upon the typical problems that plague all chiropractors and their documentation when a third party has requested a review. Flipping through the pages, I realized that the chart’s treatment plan didn’t create an end goal for the patient that could be measured.
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Other Articles
Attract New Patients with Online Video Ads
by Diaz Nesamoney
The recession has been challenging for many chiropractic practitioners. Clients are cutting back on health and wellness spending and new patients are scarce.
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more
Practice Management
The Sky Isn’t Falling, but the Economy May Well Be!
by Evan Zang
These days, consumers, feeling the rising squeeze of lost jobs, stale investments, and eroding assets, have made it a challenge for physicians to stay afloat.
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What's Hot
What´s Hot Products, Services & News
by TAC Staff: What's hot
What´s Hot Products, Services & News.
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Other Articles
New To The Profession
by TAC Staff
The honeymoon is drawing to a close for President Obama as he attempts to advance his plan for reforming the health delivery system in the United States.
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Other Articles
September is Prostate Health Month
by Myrenda Chiu, J.D.
The Centers for Disease Control (CDC) estimates that 50 of men will experience prostate problems during their lifetime.
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more
Other Articles
Reflecting Current Issues Within The Chiropractic Profession
by TAC Staff
Understanding practice trends can help guide your practice through the new millenium, whether it be internal office operations, or interacting with other healthcare professionals. In every issue The American Chiropractor has results on a broad range of issues affecting the chiropractic profession.
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Book Review
Free to Love, Free to Heal
by David Simon, M.D.
In my role as a "mind-body" physician, I hear many heart-rending tales. Over the three decades I’ve been practicing medicine, I’ve come to see a person’s migraines, fatigue, digestive distress,
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Yellow Pages
Around ChiropracticThe World
by TAC Staff: Yellow Pages
PENNSYLVANIA: When his father died in March, Sebastian Frazetta searched for a way to honor his memory. Frazetta's father, Michael Frazetta, was a World War II veteran. Over the last few years, as Michael Frazetta required more care for dementia, the U.S. Department of Veterans Affairs covered his health care needs
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Director's Desk
In This Issue....
by Joseph P. Busch, B.A., D.C.
What a historic summer this has been for the United States!
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Other Articles
TAC Goes to the Palmer Homecoming Palmer Chiropractic College, Davenport, I
by Palmer Chiropractic College (PCC)
Nearly 1,500 attendees—alumni, their guests, students, prospective students, faculty and staff—enjoyed Palmer Homecoming 2009 on the Davenport Campus, Aug. 13-15.
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Other Articles
Reference page
by
September is Prostate Health Month by Myrenda Chiu, J.D. (Pg. 64)
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