IN THIS ISSUE... W ith this issue's focus on practice management, our cover story features a very unique individual and highly successful chiropractor and practice consultant, Dr. Eric Kaplan. In this interview, Dr. Kaplan shares with us his philosophy on life and chiropractic, which he credits with his success during his days in practice, helping other doctors achieve success in their practices through his practice management program for chiropractors, and in writing a best selling lifestyle and diet book. Dr. Kaplan even shares with us some information on the latest technology available for natural treatment of soft tissue and sports injuries. Look out; if this new treatment catches on, as Dr. Kaplan is planning, it could put aspirin and Advil companies out of business.. .or at least do some serious damage. Either way, it promises to offer a safe alternative from the NSAID's that (according to Dr. Kaplan) took about 17,000 lives and hospitalized 120,000 people in the United States, alone, last year. Be sure to read the interview with Dr. Eric Kaplan beginning on page 18. It's a long one—but well worth it! Additional articles certain to give you ideas for building your practice, include "Increase Referrals, Decrease Missed Opportunities" by Dr. Maurice Pisciottano on page 16, as well as Dr. Mark Sanna's article, "Manage Your Evidence to Develop a Patient-First Practice" beginning on page 30. And, of course, to help further market your improved practice, you'll need to read "Taking it to the Street" by Dr. Patrick Gentempo on page 40. On nutrition, Dr. David Seaman helps us sort out the latest fad diets in his article on page 12, "Bottom Line with Popular Diet Books". For your own sake and for that of your patients, be sure to read this article so you can understand and explain the benefits and risks (if any) with diets such as the Atkins Diet, the Metabolic Typing Diet, and the "Eat Right for Your Blood Type" Diet. In the Seminar Circuit, TAC covers the big Las Vegas seminar that Parker Seminars holds at the beginning of each year. This year, from Jan. 30* to Feb. 2nd, the Parker Seminar in Las Vegas had a record number of attendees. Find out what you missed, on page 44, if you weren't able to attend and be sure to make plans to participate in one of Parker's future seminars. Seeing so many chiropractors gather in one place is definitely inspiring and will surely impact the confidence with which you run your own practice back home. i Finally, to prepare you for TACs annual Technique issue mailing May 30*, Dr. Mitch Mally reminds us of the importance of technique in his article on page 34, "Parameters of Success: Technique, Technique, Technique". Read up and get ready for more technique information in our next issue! Be sure to contact us now if you've got a particular favorite technique you'd like to see featured. Until next time, happy reading! For chiropractic, Jaclyn Busch Touzard [email protected]
