/ n an effort to help you maximize all your services, Dr. Daniel Dahan has identified 7 departmental areas in your practice, which need to be addressed. Each of these areas is being dealt with sequentially in The American Chiropractor. By following the suggestions given, your office will not only maximize its potential, but also delineate areas of weakness that need your attention. Front Office/ Reception Treatment Protocol Billing Department Collection Department Marketing Department Business Department Compliance Department/Issues 5. Steps to Successful Marketing in the Chiropractic Office A successful marketing plan needs to have the following components: A Budget Direction Time Limits A Designated Person in Charge Clear, Concise Statistics of All Results Budget: Delegate a certain amount to be spent. That money should be marked and disbursed, irrespective of the initial results. Direction: A comprehensive distinct plan needs to be laid out; i.e., newspapers, coupons, TV, etc. A successful directive must include diversification. Time Limits: A marketing plan should yield a minimum expected return (result) by a given date and needs to be cancelled or changed if expectations are not met. Person in Charge: The designated individual should have knowledge of multiple marketing processes and be prepared to make alternate decisions. Statistics: To make a professional resolution of any change of plan, detailed statistics need to be kept and analyzed thoroughly. Predictable projections need to be met at 50%. Marketing is the most important venue by which any business can grow exponentially. | Dr. Daniel H. Dahan is the founder and CEO of Practice Perfect, one of the nation's largest management and consulting firms for multidisciplinary centers. For more information, call 866 67-DAHAN. (866) 673-2426 (Toll Free #/ email [email protected] or visit www. dahan. com.
