The Digital Invasion: Digital X-ray Technology Manufacturer ImaSight Inc. Launches US Campaign

February 1 2012
The Digital Invasion: Digital X-ray Technology Manufacturer ImaSight Inc. Launches US Campaign
February 1 2012

Canadian-based ImaSight Inc., which develops and sup­plies innovative digital x-ray technology for the chiropractic healthcare industry, is now launching a major campaign into the US Market. The company was founded in 2001 to respond to the need for an all-digital x-ray system that delivered hospital-quality images at an affordable price for any size practice. "We're thrilled with the opportunity to not only continue our work in the United States market, but also to increase our presence there," commented Steve Johnston, Vice President and Co-Founder. "We exhibited at the Parker Seminar in Las Vegas in January and were very excited to see the response. It was evident that chiropractors really understood the value of working directly with a manufacturer versus having to go through the time and expense of dealing with resellers. We're looking very forward to continuing our expansion in the US." In their effort to ramp up their efforts in the US market, ImaSight has recently retained a US-based marketing and design firm, and in addition, is scheduled to attend numerous chiropractic trade shows in the United States in 2012. "It's important for US chiropractors to know we are experts in our field, and have been in business for over a decade serv­ing the healthcare industry," added Johnston. "Our collective backgrounds cover a broad range of specialties in digital video and imaging systems for telemedicine and industrial applica­tions, and our experience covers all aspects of digital and analog electronics, medical imaging, high sensitivity optics and opto-mechanics." The advantages of digital technology over film include in­creased efficiency through bypassing chemical processing, and the ability to digitally transfer and enhance images. Further, less radiation is used to produce an image of similar contrast to conventional radiography, and chiropractors enjoy immediate access to the images while eliminating costly film processing steps. Chiropractors can also take advantage of special image processing techniques that enhance overall display of the image, improving their ability to communicate with their patients. "Our Chiropractic Power Tools™, which we developed in collaboration with chiropractors, empowers doctors to annotate, comment, and enter patient data right on the image enhancing patient communication while improving patient care," commented Steve. "And we made it user-friendly, so there are no compli­cated processes a doctor has to learn to make use of the system." With competition from companies like Fuji, Idexx and others, lmaSight stated that one of their main competitive advan­tages, in addition to being a manufacturer of their own imaging products, is their focus on delivering the highest levels of customer care. "We are absolutely passionate about taking care of our customers," said John­ston. "It's something so many companies say, but so few deliver. The chiropractors that we partner with are quick to find out, however, that in our company the term customer service isn't a department it's our way of doing business. We're there for every stage of the process, from help­ing in determining a chiropractor's needs, to delivery, to training and follow-on sup­port. And when they call, they don't get voicemail - they get answers." ■ HealthSource Chiropractic and Progressive Rehab Breaks into Top Tier of "Franchise 500" List and Sets New Industry Standard for Overall Care AVON, OH — HealthSource Chiropractic and Progressive Rehab® made company history this month when it broke into the top 100 of Entrepreneur Magazine's "Franchise 500" list. The company also continued its reign at the top spot in the Health Services list, having been ranked #1 in that category four years running. "Being number one in the Health Services category for four straight years has never been done before and we're extremely proud of that," said HealthSource CEO Dr. Chris Tomshack. HealthSource was ranked #99 on the es­teemed list, a remarkable jump from #111 in 2011 and #258 in 2010. The 2012 rankings, which were released on the magazine's website this week, also put HealthSource at #48 in the magazine's list of Fastest-Growing franchises, up from #52 in 2011 and #66 in 2010, and its rank to #82 on the list of America's Top Global franchises, up from #94 last year. "This incredible recognition reflects our long-standing goal of providing the very best care possible for our patients," Dr. Tomshack said. "We saw more than 100,000 patients last month alone—we're changing lives, and that's what it's all about." It was announced at the Parker Seminar in Las Vegas that HealthSource was bringing on well known Chiropractic mentor Dr. C.J. Mertz, founder and CEO of the Wait­ing List Practice chiropractic training organization. Dr. Mertz will have the title of Chief Innovation Officer, and be charged with training chiropractors all across the globe with his time tested strategies for delivering top-notch patient care. Health Source may be reached by calling 440-934-5858. The company's headquar­ters are located at 36901 American Way, Avon, OH. An Image Rendered From Digital X-Ray Technology