Learn What to Display on your Walls besides a Diploma What have you hung on your practice walls to intentionally assure new patients know that they've come to the right chiropractor? I'm talking more than a plaque with your business name here. Chances are your diploma is in plain view. Diplomas certainly have their place in your office, especially if you're new in practice or recently relocated. Upon arriving at a chiropractor's office for the first time ever I learned that a different doctor, one that just moved into town was assuming the practice of the doctor that my friends had recommended. Besides having new patient jitters, I was a little anxious, since it wasn't the DC that I was expecting to see. The new chiropractor-in-town never displayed his diploma anywhere. This did nothing to allay my fears. Diplomas lend credibility to your practice and assurance to your patients, but that's only the beginning of how you can put those walls to work, promoting your practice. "Meet your Chiropractor" - your Professional Profile What else should you hang on your practice walls besides your diploma and the usual chiropractic educational charts? If you haven't considered how to use your walls to promote your practice, here's an effective first step. Your professional profile is a must to display. I title it, Meet your Chiropractor. It should include a professional photograph of yourself and your professional biography, in an attractive layout. There are several software programs on the market that you can use to attractively design your own profile suitable forframing, and forfuture marketing endeavors. Or enlist the help of someone you know with this capability. Displaying your professional profile in a prominent place is an easy way to help new patients get acquainted with their doctor. Do you take the time to tell each patient the seminars you've attended and special certifications you possess? Probably not, yet conveying this information is relevant and important for success. Don't leave promotional communication to chance. Tell your patients exactly what you want them to know about you professionally. The more your patients know about your training and expertise, the more confident they should be in establishing themselves as regular patients, and in referring you to their family and friends. This information will confirm to the new patient that they've made a wise decision in seeking chiropractic from your office. In an unintimidating, nonverbal way, you are reaching out to every reader, sharing information about yourself: conveying that you are not only knowledgeable and qualified, but real and approachable, actively serving the community in wellness. What should your "Meet your Chiropractor" profile include? The heading, Meet your Chiropractor and your name, Dr. in bold type (as shown in the example) should appear at the top of the page. A professional photograph will go a long way in making a good first impression. Your brief biography should include the following: doctor name, practice name, colleges attended and degrees received, year you went into practice, other cities you've practiced in, areas of specialties, advanced training and certification, techniques used, special awards or recognition, hobbies, interests, charitable endeavors, and chiropractic mission trips, etc. Once you have the profile designed: print on quality photo paper. You can save the file onto a memory stick, take it to your local print and copy center and have it printed on photo paper. Or, upload the file to an online photo print service such as Shutterfly, etc. Frame and display your profile in a prominent location in your facility. If you have other practitioners in your office or a massage therapist, display a meet the staff wall grouping. More Ways to Use your Professional Profile You'll want to save your professional profile as a jpg file (photograph) and use it in social media promotional campaigns and on your chiropractic website. Your professional profile should be prominently displayed on the 'home' or 'about us' pages of your chiropractic website. When scheduling or hosting speaking engagements at conferences, in-house workshops, or community events, your profile can be printed and used on promotional materials and displayed on location. Deborah Tnkiia composes "Meet your Chiropractor Professional Profiles " for those in the chiropractic field. She is the author of: Marketing Strategies for Chiropractic Success, 77 Chiropractic Social Media Wellness Posts, a freelance writer for Chiropractic Economics magazine and The American Chiropractor magazine, and the editor of Journey to Natural Living. To learn more visit: http://journeytonatliv.com or email debtukua@journeytonatliv. com
