From the Director's Desk
It's March, and things are already heating up. This month, we hit the ground running, looking at a key element to practice success, “overhead.” Dr. Peter Fernandez is no newcomer to chiropractic practice building, as he’s written 20 books on the topic, and penned over 200 articles. Read what Dr. Fernandez believes are the keys to controlling this important aspect of your business, beginning on page 12. Getting a hold on this aspect of your clinic may be the difference between becoming a millionaire and retiring early, or burning out.
Another interesting feature this month comes via an interview from chiropractic field expert William Koch, DC, documenting his chat with Palmer College of Chiropractic, Port Orange Campus President, Dr. Peter Martin. Palmer College, Port Orange now educates more than 800 students, just 13 years after opening its doors. Read this article on page 18.
Also this month, Dr. John Danchik gets into the best practices associated with treating “the short leg,” and discusses the best method for diagnosis. Take this chance to read what he has to say on page 60.
Look for this magazine, as well as the archives online, through the new, super fast, and very responsive digital platform, designed for desktop, smart phone, or tablet, at digital.theamericanchiropractor.com.
Keep up the great work! We’ll see you next month!
Joseph Busch
