Colin O’Brady Visits Standard Process Inc. to Celebrate Fourth World Record
NEWS
Professional endurance athlete fueled by the company's nutrition support in Antarctica
Professional endurance athlete Colin O’Brady recently visited Standard Process Inc. to celebrate achieving his fourth world record in partnership with the whole-food supplement company.
“We’re so proud to be a part of Cohn’s world first victory in Antarctica, helping support his nutrition journey to peak health,” says Charlie DuBois, Standard Process president and chief executive officer. “Fueled by passion, excellence, and whole-food nutrition, he continues to shatter seemingly impossible feats while inspiring others to begin their own health journey, no matter how big or small.”
Called “The Impossible First,” O’Brady is the first person to trek across Antarctica’s landmass solo, unaided, and unsupported—a human-powered, manhauling journey without resupplying or the use of wind aids.
O’Brady needed to be in peak mental and physical condition to undertake this extreme 932-mile adventure, pulling a 375 lb. sled over icy terrain in total daylight, frigid -40° F temperatures, and gusting 58 mile-per-hour winds. Dubbed as the “Antarctica Ultramarathon” by O’Brady, he sprinted the last 80 miles after 32 hours without sleep and completed the challenge on December 26,2018.
O’Brady shares, “It is such an honor to partner with Standard Process, and I am proud to be a part of the company’s extended family. Their exceptional whole-food nutrition and support played a critical role in helping me achieve this new world record, which is no longer impossible.”
As O’Brady’s exclusive nutritional supplement partner, the Standard Process Nutrition Innovation Center’s team of integrative and functional clinicians (NIC), nutritionists, and scientists developed his nutritionand whole-food-based supplement plan, including an eight-month prejourney preparation and training regimen, journey support, and post-journey recovery assistance.
In addition, NIC produced the now famous “Cohn Bar,” an organic, plantbased nutritional bar offering a proprietary blend of macronutrients, phytoactives, and specialty slow-release carbohydrates to provide O’Brady with optimal support.
After his return, NIC professionals conducted his post-journey clinical assessment which indicated that O’Brady had a less than 1% change in body fat and no muscle mass change 10 days post-expedition, providing an incredible testament to the importance and impact of functional whole-food nutrition.
The Standard Process opened the NIC in spring of 2018 at the Kannapolis, North Carolina Research Campus to improve human health and well-being through wholistic nutritional therapies, patient-centric clinical care, and organic farming research.
To learn more about O’Brady, Standard Process, and the NIC, visit: standardprocess.com.
