Lotions, Gels and Creams

The American Chiropractor (TAC), interviews Perry Isenberg, Vice Presi­dent of Marketing, for Performance Health, Inc., about his company's efforts to "give back" to the chiropractic profession. TAC: Tell us a little bit about the history of Performance Health, Inc. Isenberg: Performance Health, Inc. was formed in 1991 as the corporation charged with bringing Biofreeze Pain Relief to the healthcare market to enhance therapeutic modalities and relieve patient pain and dis­comfort between office visits. In 1990, my partner, Craig Cox, met an international bo­tanical chemist who had formulated a uniquely superior topical pain reliever that was extremely effective across a wide range of painful conditions. Along with his brother, Chris Cox and I purchased the formulation and began to mar­ket Biofreeze hands-on to healthcare profes­sionals. Our first conference was the Florida Chiropractic Association (FCA), in August of 1991. TAC: How are you giving back to the chiropractic profession? Isenberg: At this time, we work with all major state associations and colleges. We have a Biofreeze Scholarship at Logan Chi­ropractic College and at the new chiroprac­tic school at Florida State University. Gail Wiley, our Corporate Development Manager, is currently talking with all colleges to ex­pand our scholarship program. Annually, we also contribute in excess of $200,000 to various sponsorships, including our support of the Parker College Conference and the entire FCA program. We also work closely with Palmer College of Chiro­practic and the Chiroprac­tic Olympics. Our commit­ment is so deep and wide­spread, we would need all the pages is this magazine to thoroughly answer this question. TAC: Being an insider on the "vendor" side of the profession, what advice do you have for our readers to help them make the best buying decisions? Isenberg: Obviously, the best decision is to use the best products and services that help your Patients, your Practice, your Profession, and your Community. This is the "PPPC" principal, and it should be your guide. When you find a product that satisfies all of the above, it becomes a no-brainer. We are going into our 14"' year and we believe in the PPPC principal. We use this guide when we choose suppliers for our business. For selfish reasons, I will illustrate how we satisfy the PPPC principle: Biofreeze helps patients manage their pain between office^ Lotions, Gels and Creams Special Interview: Giving back to the profession Perry Isenberg, Vice President of Marketing, for Performance Health, Inc. You can also find in this section: Marketing & Patient Education Nutrition and Diets (See also Homeopathy) ► visits, can enhance therapy and provide passive revenue to help the practice. We also support the profession and work all day long with individual practitioners on community events and projects.. We are proud of what we do and how we do it. We've worked long and hard to manu­facture quality products and be a company that you can be proud to do business with. TAC: What are Performance Health's plans for the future? Isenberg: Without giving away any trade secrets, we plan on introducing many new, ex­citing products and on continuing to become the best company we can be, so the profes­sion is proud of us. TAC: Any closing remarks or advice for our readers? Isenberg: Our industry is very small and we continue to have ongoing division within, all the while dealing with large outside groups pecking at our ankles. It is important to stay focused on the value of chiropractic care for the good of the population as a whole. To remain strong and grow, we must support our own so, together, we can grow and continue to spread the value of chiropractic health and wellness. Special Note Whenever you see this sign below next / to a listing, be sure to look closely for the Ion pgJ diplayed ad in this issue © ^Vv Lotions, Gels and Creams Special Interview: Giving back to the profession Perry Isenberg, Vice President of Marketing, for Performance Health, Inc. BioFreeze is the co-sponsor for Prostrate Cancer climb to top of Mt. Kilmanjaro Performance Health, Inc.'s Vice President of Marketing, Perry Isenberg Performance Health, Inc.'s Vice President of Marketing, Perry Isenberg with Dr. Fabrizio Mancini, Parker College of Chiropractic's President At the FCA Chiropractic Day at the Capitol on March 17 from (l to r) Ed Williams, D.C., CEO Emeritus; Michelle Carmody, FCA Expo Coordinator; Perry Isenberg, Vice President of Marketing for Performance Health, Inc.; Debbie Minor Brown, CEO of Florida Chiropractic Association.