IN THIS ISSUE.... It's our annual Practice Management issue! That's right, the New Year's parties are over and this issue will help make sure you're set to make this the best year ever. Starting with our cover story interview, you'll be inspired by Dr. Elisa Zinberg's story. Years after a biking accident put an end to her career as a practicing DC, Dr. Zinberg finds herself at the helm of one of the nation's leading practice management groups, The Master's Circle. Connect with Dr. Zinberg in our interview with her beginning on page 34. Next, a very exciting "Special Report" featuring Dr. Richard Shaker, covering his chiropractic care with NFL superstar Thomas Jones. And, thanks to Dr. Shaker's unique combination of Motion Palpation along with the Trigenics* Technique to help restore proper breathing pattern, Thomas Jones is a key player on the Chicago Bears team in this year's rapidly approaching SuperBowl. At the time I'm writing this, I don't know the winner; however, I can only imagine how much more exciting this story will be if the Bears are the SuperBowl winners.... Of course, coming from Indiana. I'm reminded that we're officially rooting for the Colts. As an editor, I'm torn. Regardless of who wins, you'll want to read this report beginning on page 18. Now. getting down to the nitty gritty. First, to make sure you are thinking right, Dr. Brent Detelich will assist you in his article "Starting at the Top, Getting Your Head Space Right." on page 28. Next, Dr. David Singer tells you how to get "New Patients" through effective planning and actions done routinely by you and your staff on page 32. Dr. Pete Fernandez helps you weigh the pros and cons of starting your own practice or how to get the best buy on an existing one in his article on page 44. Plus, Dr. Dwight Whynot analyzes the three practice management philosophy approaches: the Pain Approach, the Philosophical Approach, and the Functional Approach. Which one does your practice fall under? Find out on page 40. And, finally, combining technique with practice management. Dr. Richard Busch III shares some great news about Axial Decompression, along with some words of advice and "reality checks" in his article on page 16. As always there are many more great articles in this issue so be sure to read it cover to cover and let us know what you think! Last but not least, The American Chiropractor's annual Chiropractic International Symposium, CHIROPRACTIC '07 is just around the corner on Feb. 22nd to the 24th, with Plus seminars on the 25th to the 27th in the Republic of Panama offering you up to 20 CE credits, access to 25 of the Best Speakers on Healing and Success, all in three days, and a vacation in the tropics! Call 888-668-8728 now if you haven't registered or go online to www.chiropractic07.com We look forward to seeing you here! For chiropractic, ^""""T^ei-ican Chiropractor Af****">^ TM iaclyn Busch Touzard Editor-in-Chief ,2007 Plus Seminars February 25-27 1-888-668-8728 Last Chance. CALL TODAY!
