This month we have a unique feature topic of social media for you to upgrade your current efforts. Lindsay Daniels, DC, writes some tips for engaging your patients with "The Importance of Social Media" on page 8. Dr. Ray Foxworth returns with some timeless truths by being more approachable with your potential patients with "Stop Overcomplicating Your Business Marketing" on page 18. Chiropractor and nutritionist, Dr. Van Merkle even gets in on the subject, a bit different though, as his version of "COVID proofing" your practice is through telehealth consultations for nutrition through lab work in "A New World for Chiropractors" beginning on page 14.
We have an important interview with Dr. Stephen Welsh, President of the International Chiropractors Association, on a topic that has him standing up for traditional chiropractic around the world. Flip to page 24 now to read “ICA President Finds Himself Defending Use of Traditional Chiropractic in International Affairs.”
Also, we have part 2 of the article "Defending Chiropractors From Creative Carrier Lawsuits: Are You Next?" This article is written by a collaboration of professional leaders, beginning on page 30, and discusses some of the issues associated with ordering x-rays and creating treatment plans to protect you from overzealous insurance companies. Position statements by some trade associations have caused a vulnerability for some chiropractors when substantiating injury for patients and developing treatment plans.
That's not all! Inserted in the middle of this edition, you will find The Chiropractic Assistant as well. Hand this to your most essential teammates! Also, let the companies you see advertised in this magazine know that you saw their advertisement here.
Thanks for all you do! Look us up online at digital.theamericanchiropracdtor.com and be sure to sign up for your subscription and newsletter.
Read this one, like you do every issue, cover to cover!
Joe Busch, DC
THE AMERICAN CHIROPRACTOR
MAGAZINE OF THE CHIROPRACTIC PROFESSION
The American Chiropractor, Magazine of the Chiropractic Profession, is published monthly (13 times per year, including the Buyer's Guide). U.S. Phone: 1(305) 434-8865; U.S. Fax: 1 -786-814-8685; e-mail: [email protected]. The American Chiropractor does not necessarily endorse or support the opinions of its contributing writers or advertisers and is not to be considered or held responsible in any manner for the opinions expressed herein. U.S. subscription rates: 1 year, $212; 2 years, $395. Canada and elsewhere, add $30 (USD) per year to U.S. rates. Single copy, $25. The American Chiropractor is the official magazine of the Chiropractic Education Organization. POSTMASTER: Send address changes to The American Chiropractor, 440 Quadrangle Dr. Ste E, Bolingbrook IL 60440.
