Best Laid Plans for Chiropractic Success
By Michael Perusich, DC
How many times have we caught ourselves muttering, “Oops! That didn’t go as planned.”
It’s a common occurrence when things don’t align with our expectations. However, the secret to success partly lies in how well you plan for it.
Crafting a great plan is part art and part science, just like chiropractic. It starts with nurturing an idea in your mind, meticulously transcribing it onto paper, refining the action steps to bring the plan to life, and monitoring the metrics to keep it on course. It’s like setting goals; bypassing these crucial steps only leads to encounters with failure.
We recently led a team-building workshop for doctors. The impact was inspiring, and everyone walked away with newfound revelations, ingenious strategies, and concrete action steps to propel their practices forward. The atmosphere was exhilarating, and the results will be extraordinary if they continue nurturing this process back at their offices.
Sadly, we often become engrossed in patient care and revenue generation, losing sight of team building and growth planning. This results in hitting a plateau, and our hard-earned success begins to dwindle while the growth curve flattens. Desperate for a quick fix, we resort to temporary solutions, such as discounting new patient prices, hastily hiring more staff, or investing in flashy new equipment, praying for a magical revenue boost.
The answer to this predicament is strategic planning. By allocating time to incorporate planning into your schedule, the possibilities are boundless. By planning, you gain sustainable, controlled growth, an empowered and engaged staff, an influx of new patient referrals, streamlined procedures, a deluge of satisfied patients, and an unimaginable revenue stream that can bring more profitability to your business.
Napoleon Hill appropriately said, “If you fail to plan, you can plan to fail.” The power to determine your fate — success or failure — rests in your hands, so choose wisely.
About the Author
Dr. Michael Perusich is a solutions-focused advisor with more than 25 years of success across the healthcare and consulting industries. His broad areas of expertise include coaching, training, content development, and motivational speaking. Dr. Perusich is the CEO for Kats Consultants, LLC, where he and his team offer a unique platform of business knowledge and tools for today’s chiropractic entrepreneur. He can be reached through katsconsultants.com.
