March 18, 2002, Roanoke, VA: As part of a 50"1 Anniversary give-back-to-chiropractic gift to the profession. Foot Levelers" President and CEO Kent S. Greenawalt has formed a nonprofit foundation to spearhead a major nationwide public awareness campaign for chiropractic, to be launched in early 2002. The purpose of the foundation is to create and raise a higher awareness level for the public about chiropractic, with the ultimate goal being that more people make appointments to see a chiropractor. The foundation's name is the Foundation for Chiropractic Progress (FCP), which consists of a six-member advisory committee. The committee includes: Dr. Carl S. Cleveland III, Dr. Peter Ferguson, Kent S. Greenawalt, Dr. Jerilyn Kaibel, Dr. Louis Sportelli, and Dr. Terry R. Yochum. The exciting and educational campaign will target consumer magazines, newspapers, and wire services, with a goal of getting at least 24 national exposures. "There is a void in today's media coverage of chiropractic, and we plan to fill it. Only l-in-10 Americans visits a chiropractor, and we want the other 9 to become patients," says Greenawalt. "Chiropractic is health care's best kept secret. People need to know how crucial chiropractic care can be to maintaining an active, healthy lifestyle. We want to help chiropractic move forward, and we are putting a substantial amount of funding into this effort to make it happen," he adds. g Foundat ^ Chiro Foundation lor Chiropractic Progress
