Q: Dr Busch, if I already have a successful practice, why should I think about adding axial decompression? A: Well, Doctor, in every practice, as in any financial plan, it is very important to diversify your investment. What I mean by this is simple: It makes no sense to have all your eggs in one basket! If you have a great practice, no doubt, you are working very hard. But, doesn't it just make sense to see if there is another way? By introducing axial decompression in your practice, you are creating a niche, which expands treatment possibilities to patients that have not responded to regular chiropractic care. With that, you also can expand the number of patients you can treat in one day, by not actually having to physically see those patients every day—and the benefit to the patients is that they can avoid surgery! Q: I live in a small rural area and am the only chiropractor in town, and have experienced difficulty receiving referrals from the local medical doctor, because he doesn't like chiropractors, and, really, sends even most of the PT to the local hospital. I am very interested in introducing axial decompression into my practice, but I am afraid of the added conflict that may develop with the MD, and am concerned as to whether I can make the treatment pay for itself. A: The exciting thing about this type of treatment is that it is something that many in the medical community can understand. This is a medically based treatment that follows everything I believe, as a chiropractor! I am simply removing interference and allowing the body to heal itself. In my practice, I have had the opportunity to help many patients that had only one option—surgery! When those patients get well, their medical doctors becomes very interested in finding out what they have done to get well; and, trust me, there is no better way to break down the bias than by getting results! At this point in time. I receive several referrals from orthopedic surgeons each month, and many, many more from the patients, themselves. I truly have two practices in my office. Something else that is important to know is that this type of treatment lends itself, directly, to a cash treatment program. By using this kind type of program, you make it much more profitable for yourself, and you make sure you are only treating patients that are truly committed to getting well—because they are financially invested in their recovery. RichardE. Busch, 111, D.C., is a 1996 graduate of Parker College of Chiropractic and has been in private practice in Fort Wayne, IN, for 6 years. Dr. Busch has been using axial decompression in his office with great success for the last four years and has committed his life to helping patients avoid back surgery. He can be reached at 888-471-4090 or see his web site at www.buschchiropractic.com
