CONTENTS Feature: General Operations, EHR & Marketing T o Issue o \ 4 Sugary Drinks Linked to Over 180,000 Deaths Worldwide by Joseph Mcrcola. DO 24 My Day with Dr. Bill Morgan... and a Grateful Nation by David Dolberg. DC 32 The Importance of Bone Health, Structure and Function by Scott Hcua DC. CCSP 38 How to Best Position Your Practice for Obamacare by Paul S. Inselmaa DC 44 Time to Technologize Your Marketing? by David Marcariaa MA and Naiicy Miggins. DC 48 How to Avoid Associate Lockdown by Bart Anderson. DC 52 IME and Peer Review Tactics to Reach a Desired Conclusion by Mark Studia DC. FASBE( C). DAAPM, DAAMLP 58 Some Perspective on Soft Tissue Interview with Warren Hammer. DC by TAC 62 Doctor Confidence: Now a Software Feature? by Steven J. Kraus. DC. DIBCN.FASA. FICC 67 Marketing Your Practice by Kevin Wong. DC 70 Posture and Pain in Children by Mark R. Payne. DC 72 Your Business Associates and Your HIPAA Responsabilities by Kathy Mills Chang. MCS-P Departments 10 & 12 What's Hot 77 Chiro Supplies & Services Catalog 78 Ad Directory & Readers Service Center 80 Malpractice Case Summary