Standard Process®, a whole food-based nutritional supplement company, announced it is supporting the Foundation for Chiropractic Progress’s (F4CP) 30-second television commercial, which is scheduled to air on NBC Networks during this year’s Summer Olympics. F4CP is a nonprofit organization dedicated to educating the public about the benefits of chiropractic care. The intent behind this commercial is to inspire athletes and others to consider a career as a doctor of chiropractic (DC), as well as to motivate consumers to seek chiropractic care for themselves, as well as their family and friends. The commercial features chiropractor Dr. Erica Witter-Davis, an Olympian who pursued her chiropractic degree after benefitting from the tremendous results she experienced as an Olympian in the Sydney 2000 Games while recovering from an injury that nearly prevented her participation. It is available to watch online at f4cp.org/Olympics. Standard Process is one of the earliest contributors to F4CP and is continuing that legacy by raising awareness of this campaign.
Dr. Erica Witter-Davis
“The Olympics are one of the largest events on the planet, and this is a great chance to let everyone in the world see the potential benefits of chiropractic care,” said F4CP Board Member and Standard Process President and CEO Charlie DuBois. “We applaud F4CP for leveraging this opportunity.”
The commercial is part of the Optimizing Performance with Chiropractic Care campaign which will also feature a robust print and social media movement, featuring 18 past and current professional athletes sharing their real-life chiropractic experiences that led them to optimal health and performance.
“To date, the chiropractic profession has not seen a campaign of this caliber,” says Kent S. Greenawalt, chairman, F4CP. “The ongoing generosity of the Foundation’s corporate sponsors has been the driving force behind this initiative. We are beyond grateful to have the support to get this campaign off the ground!”
As one of the earliest F4CP sponsors, Standard Process has contributed to the like-minded organization for more than a decade — efforts that continue to be mutually beneficial.
“The outstanding level of generosity shown by Standard Process allows the Foundation to flourish at all levels,” Greenwalt said. “We are extremely proud to work alongside partners, such as Standard Process, that demonstrate a similar promise and determination to establish and sustain great success for the chiropractic community.”
To learn more about Standard Process, visit www.standardprocess.com. For more information about chiropractic or to find a local DC near you, visit www.f4cp.org/findadoctor.
