TAC takes you to a Breakthrough Coaching Seminar

"Your Vision for the Future " was the theme of Breakthrough Coaching's springtime seminar in midtown Manhattan, and TAC s Editor, Jaclyn Busch Touzard, took notes! Read Jaclyn s impressions of the event on page 40. But first, in an inter­view with The American Chiropractor (TAC) below. Dr. Mark Sanna discusses the vision for the future of chiropractic that inspired him to develop this unique team approach to practice development known as Breakthrough Coaching. TA C: Please give our readers some back­ground information on the Breakthrough Coaching Seminars. Sanna: I began my Breakthrough Coach­ing experience as a client. Having grown up in the profession, as a second-genera­tion chiropractor, my goal from a very young age was to become a practice management consultant. With this goal in mind, I be­came a student of professional practice managers. I was a client of most of the recognized brand name practice manage­ment programs, and attending professional development seminars enabled me to learn what I would and wouldn't like to include when I formed my own management com­pany. 1 wanted a coach who was current with practice today and not one who kept re­hashing the same old concepts from the 1970's and 80's. Most importantly, I wanted a coach who was proactive, one who phoned me with answers and not questions. I wanted a coach who contacted me, and not one that I had to contact when I had a cliallenge or when my practice statistics dropped off. I wanted a coach that pro­vided me with a step-by-step plan of ac­tion for the success of my practice, and not a consultant who provided seminars that were not based on a coherent, understand­able system. I got sick and tired of having to rush to the back of the seminar room to buy the latest video or cassette series, only to have my practice constantly veer off in different directions as I sought the next new thing. Breakthrough Coaching, today, has its roots in my years of researching prac­tice management programs. Accountability is the difference between a consultant and a coach. A coach holds you accountable for taking the action steps that lead to success. Breakthrough Coach­ing has its foundation in the concept of accountability. After several years as a cli­ent of Breakthrough Coaching and achiev­ing success in practice, the company hired me as a professional coach. Three years later, like the Remington Razor guy, I liked it so much I bought the company! Since I acquired the company, in 1998, its member­ship has quadrupled, and we now employ a nationwide team of sixteen professional coaches who have the first-hand experience and skills necessary to run a successful practice today. I'm especially proud of the fact that the American Chiropractic Asso­ciation has endorsed the Breakthrough Coaching chiropractic practice management . program. TAC: What is the ultimate goal and pur­pose of this program? Sanna: The ultimate goal of the Break­through Coaching program is to effectively enable chiropractors to participate in the mainstream of healthcare and healthcare re­imbursement, with a predictable, system-driven approach to practice procedures, protocols, and management. The Break­through Coaching system focuses on pro­gression of active care, upgraded diagnos­tic capabilities that include objectively as­sessing the outcomes of care, and the docu­mentation of patients' functional capabili­ties. TAC: What kind of results have doctors witnessed through ap­plying the information presented in this pro­gram in their chiro­practic clinics? Sanna: Breakthrough Coaching Members are consistently among the highest earners in their profes- sional communities. They report increased income, decreased stress, and more free time to pursue those activities that they enjoy the most. We've created a commu­nity of successful practitioners, who freely share their experiences and support each other. Family is the company's highest value, and a focus on family infuses every aspect of the program. Members often re­mark on the deep sense of belonging to the family of chiropractic that their mem­bership has brought them. TA C: Do chiropractors have to be of any specific philosophy in order to appreciate the information presented in this pro­gram? Sanna: Our members come from every philosophical background and technique. The company focuses on the business.of chiropractic with a deep appreciation and WHAT'S UP, DOC? Having lectured internationally for the last 20-plus years, I have acquired a taste for en­thusiastic, polished and well-organized pre­sentations. Updated pertinent information relative to the rapid changing chiropractic prac­tice, such as federal guidelines, rules, require­ments, coding and billing, etc. are essential in­gredients for a successful practice. Dr. Mark Sanna and his well-trained, ethical and professional Breakthrough Coaching staff have succeeded in developing a Team of Speaker Superstars and personal one-on-one coaches. With the mastery of innovative and entrepre­neurial skills in management and marketing, Dr. Sanna is determined to enhance the profes­sion, conveying instilled thoughts with experi­enced words of wisdom, time tested and proven duplicable. The Manhattan experience was fulfilling be­cause of the TEAM and camaraderie displayed, i.e., sincere and successful DCs aiding one another with the same goals in mind, without egos comparing income and stats, but rather by supporting each others' dreams with imple­mentation strategies necessary to accomplish such. Whether you are new in practice, solo or multidisciplinary, the BTC TEAM led by Dr. Mark Sanna, will afford you the opportunity to increase your practice multifold. As in any sport, the champions are always directed by a great coach and staff teaching the players how to successfully implement upgraded strategies. Dr. Mitch Mally Davenport, 1A respect for the history of the profession. Our philosophy is that every chiropractor deserves to be rewarded with financial af-fluence. It is by creating affluent chiropractors that chiropractic will be rec­ognized in its rightful role as the single most sensible form of health care available. When chiropractors are financially secure, they are more willing to dip into their bank accounts and support their state and local organizations and educational institutions. ()nly by supporting a concerted effort will chiropractors impact legislation and reim­bursement in a way that will assure the long-term vitality of our profession. TA C: What are some of the benefits of membership in Breakthrough Coaching? Sanna: For its members, Breakthrough Coaching provides both one-day and three-clay weekend seminars. The weekend semi­nars are held in resort locations, and mem­bers are encouraged to bring their spouses and children. Ajan added benefit, many of the seminar sessions are approved for continuing education credits. Along with sessions lead b> members of the coaching stall, the seminars feature the Who's Who of the chiropractic profession. Past seminars have included Dr. Terry Yochum, Dr. Claudia Anrig, Dr. John Demartini, Dr. Reggie Gold, Dr. Tedd Koren. Bill Esteb, Denis Waitley, Charlie "Tremen­dous" Jones, Dr. Eric Plasker, Dr. Arlan Fuhr, and Dr. Mitch Mally. All seminars arc included in a member's monthly fees, along with his or her own personal professional coach, On-Call Coaching™, with unlimited telephone ac­cess, professional training and procedural manuals, a Chiropractic Assistant Certifi­cation Program, custom-tailored marketing strategies, and more. Tht company, also, has one of the finest functional websites in all of chiropractic, which i£ a^uLJ^e asa., training aadinformational tool for both the doctor and his or her support team. With Breakthrough Coaching, members pay one price for all the services the com- pany provides. There are no hidden charges, fees, or products that members are encouraged to purchase from the company once they become a member. TA C: How do non-members who might be interested in your program find out more about it? Sanna: Non-members are invited to expe­rience one regular member seminar as the guest of a Breakthrough coach. In addi­tion, the company produces over 150 one-day coding and compliance seminars throughout the country thatjp: open to all chiropractors and theirstSms. For any doctors interested in attending a Break­through Coaching seminar, a complete list of upcoming seminar locations can be found on the company's website, ws& ilsihXQUgli.cgpo. While visiting the website, doctors are invited to complete a no-cost Practice Analysis Questionnaire, which entitles them to receive a free 30-miriH^Rractice building session with a profesSmial coach. Dr. mark Sanna is the CEO of Breakthrough Coaching and the president of Corporate Health of America. He can he contacted on-line at intb&myhimktlimugiusatL by phone at 1-800-723-8423, or via the company's website wmamybreaklh/migkaQm. EZQ COMMENTARY Breakthrough Focuses on "Living a Life of Balance" I met Dr. Mark Sanna several years ago and, having worked with him since that time on editorial contributions to TAC, I know, personally, that Mark is very organized, thorough, responsible and a first class businessman. I'd heard from others in the profession that the Breakthrough Coaching seminars are comprehensive in nature, covering hands-on informa­tion chiropractors can use in their clinics for such things as coding and compliance, business management, etc., and / wanted to learn more; so when the opportunity presented itself, I jumped at the chance to attend a Breakthrough Coaching seminar in Manhatten. I arrived in New York City Thursday afternoon, May 16, 2002, and classes began that evening from 6:30- 9:00 PM, with a thought-provoking philosophy session directed by Mr. Mark Reisenberg, owner and founder of Human Resources Unlimited, on "The Three Divine Questions of Life". The following two days of the seminar featured more classes scheduled comfortably from 9:00 AM to about 5 or 6 PM each day, with 2-hour lunch breaks (to encourage the attendees to get out and see some of New York City). Dr. Sanna even provided attendees with nice little tourist packets, including his tips on safe transportation and a list of his ten favorite tourist areas in NYC. What a guy! My favorite thing about the seminar was the wide variety of topics covered in such a short time period. Each lecture covered a different topic, from X-ray analysis (radiology) taught by the very well known Dr. Terry Yochum, to more philosophically oriented information presented by Dr. John Demartini. In addition, Bill Esteb of Patient Media, Inc., was on hand to offer doctors some excellent patient education tips; and among Dr. Sanna's own Breakthrough Coaching team, Kathy Mills provided useful coding and compliance information, Drs. Jeff Lewin, Paul Basile, and Brent Ungar presented great management procedures and strategies. And, finally, Dr. Sanna's closing of the seminar with the "Live Your Vision" message is very powerful and inspiring... especially since this information comes from someone like Mark, who you know IS LIVING HIS VISION. The weekend culminated on Saturday evening after classes ended, when all attendees had an opportunity to partici­pate in a World Yacht Dinner Cruise to enjoy the sunset transformation of the New York City skyline. What a really wonderful way to site-see, as well as to mingle with the other chiropractors attending the seminar. Definitely a fantastic experience, and a memorable finish for a super weekend! In keeping with Dr. Mark Sanna's "success tips" on living a life of balance, I thought this seminar experience reflected the principle of balance perfectly. Tell us a seminar you'd like to see TAC cover! E-mail: [email protected]