J im Collins most recent business book, Good to Great, shares some key components that have distinguished great companies from good companies over time. This exhaustive live-year study offers those of us who have chosen chiropractic as our profession some strategic—and surprising—long-term insights, contrary to conventional wisdom, that can help us grow into greatness, both individually and corporately, as a profession. Great companies used technology as an accelerator, not as a creator of momentum. None of those companies began their success transitions by pioneering technology, but rather understood that they could not make good use of technology until they realized which technologies were relevant to their primary mission. They disciplined themselves and waited until they found appropriate technologies capable of fulfilling their primary focus. Surprisingly, 80% of the great company executives didn't even mention technology as one to the top five factors in their transition. Instead, they were motivated by a deep, creative urge, and inner compulsion for sheer, unadulterated excellence; fear of being left behind technologically never entered the equation. Great companies avoided technology fads and bandwagons. They carefully selected technologies only when they strategically fit their primary focuses. We live in a world of constant change. Each new day brings some new scientific or technological breakthrough. If we chiropractors are to fulfill our great destiny as primary healthcare providers, we need to use discernment regarding which technological advances truly make a difference to our bottom line purposes and avoid being misled by the ones that don't. As chiropractors, we need to be careful of technological pitfalls that can be costly and cause us to stray from our true mark. The bottom line key to our success is to more effectively and efficiently help sick people get well. Society is plagued with chronic recurring health problems. Doctors who can best help these people will be the most successful doctors of the future. Chiropractic's founders were visionaries able to see beyond the mediocrities and accepted practices of their day and shape new paradigms of healthcare. If we are to carry this tradition forward, we must have a strategic vision for the future—how to best transfomi and enhance our abilities as healthcare providers to meet the healthcare needs of our society. To meet the healthcare challenges of today, we must be innovative. We should be willing to think "out of the box" and apply new approaches that provide better results fulfilling our purpose of getting sick people better naturally. It is difficult to find someone in our society who doesn't have some unresolved health problem. Many well-meaning chiropractors have sought costly time- and labor-intensive techniques in sincere attempts to help the many patients with chronic, recurring health problems in our society. And, while these techniques might be good, they can quickly impair the chiropractor's ability to help the most people when these labor-intensive techniques become our primary techniques. It is far wiser and more prudent to first apply those techniques that are the most efficient, expedient, and cost effective. Basic chiropractic techniques, combined with our contemporary homeopathic techniques, can help 80% of the health problems people presently face and save the more costly and labor-intensive techniques for the 20% who might require them. Homeopathy has the greatest time-tested ability of all adjuncts to more effectively and efficiently help the broadest spectrum of chronic, recurring health problems. The doctor who helps people with health problems other doctors cannot is the doctor everyone wants to see. The doctor who helps people more efficiently and cost effectively will eventually be the doctor insurance com- panies—as well as the public—will reference. The contemporary procedures we have developed in homeopathy have turned this once complex healing art into an easy and effective approach for the high volume chiropractic office. These breakthrough procedures allow the chiropractor to help the most people with a broad scope of health problems in less time and less expense. Our procedures can be applied to any homeopathic company's products and still enable the chiropractor to see 50 to 100+ patients per day! The key to our optimal success is to most proficiently and efficiently help the most people. Homeopathy empowers the chiropractor to fulfill this purpose better than any other adjunct. Homeopathy equips the chiropractor to correct nerve interferences throughout the whole nervous system, and works bio-energelically to correct nerve interferences deep within the brain and its periphery, where the hands of the chiropractor cannot reach. Our focus, as chiropractors, must be to offer the most straightforward, uncomplicated, individualized, as well as cost-effective therapies available to each patient. As long as we maintain this focus, chiropractic will abound with the greatest opportunities above all other health professions. Homeopathy permits us to fulfill our charge as chiropractors. EZS Frank J. King, Jr., is a nationally recognized researcher, author and lecturer on homeopathy. In addition. Dr. King is the founder and director of King Bio Pharmaceuticals, a registered homeopathic manufacturing company dedicated to completing chiropractic destiny with the marriage of homeopathy. Dr. King offers, complimentary to all Doctors of Chiropractic, his turnkey procedural system for the high volume practice called. The Chiropractic Enhancer system™ (CES). It is so easy to use that you can successfully apply homeopathy in your practice using any company s products in one day. Call King Bio Phanna-ceuticals, Asheville, N.C. 1-800-543-3245 or e-mail: drkingfcikingbiochiro.com.
