CONTENTS ISSUE 5: REAL MARKETING FROM THE MASTERS FEATURE STORIES 24 "Nerve First" Approach INTERVIEW WITH DAVID FLETCHER, D.C., F.C.C.S.S.(C) 32 Market Review: REAL MARKETING FROM THE EXPERTS CLINICAL EXCELLENCE 14 Osteolytic Metastatic Carcinoma BY TERRY R. YOCHUM, D.C., D.A.C.B.R., FELLOW, A.C.C.R., AND CHAD J. MAOLA, D.C. 16 Missed Lumbar Disks BY WILLIAM OWENS, D.C, D.A.A.M.L.P. 18 Hearing Loss Following Whiplash BY DAN MURPHY, D.C. 48 Importance of Foot Function in the Gait Cycle BY KIRK LEE, D.C. 52 The Healthcare Stimulus Package Navigating the Buzz BY MICHAEL FAILLA, D.C. PROFITABILITY 20 Consumers Turn to the Internet for Health Information When the Stakes are High BY HERB NEWBORG, D.C. 22 Medicare Audits Becoming More Common in Deteriorating Economy BY JOHN DAVILA, D.C. 36 Communication Leads To Better Results For Practice Growth BY STEVEN KRAUS, D.C, D.I.B.C.N., C.C.S.P., F.A.S.A. 40 Small Businesses Keeping Up With Internet Presence BY RICK E. BUSCH III, D.C. 42 Newsletters keep you connected with your patients BY LEN SCHWARTZ, D.C 44 Double Your Practice Without Leaving Your Front Door BY MARK STUDIN D.C, F.A.S.B.E.(C), D.A.A.P.M., D.A.A.M.L.P. 50 Depression Era Marketing BY MARK R. PAYNE, D.C. 58 Ask the Advisors BY LARRY GOODMAN, D.C. AND LISA GOLDBERG NEWS OF THE PROFESSION 12 TAC News of the Profession 54 TAC Survey Results REFLECTING CURRENT ISSUES WITHIN THE CHIROPRACTIC PROFESSION 60 What's Hot CUTTING EDGE PRODUCTS & SERVICES 64 Yellow Page CHIROPRACTIC NEWS AROUND THE WORLD DEPARTMENTS 4 From the Director's Desk BY JOSEPH P. BUSCH, B.A., D.C. 62 Ad Directory FIND OUT MORE ABOUT OUR SPONSORS 62 Chiropractic Marketplace CLASSIFIED ADVERTISING
