[ CONTENTS ] ISSUE 9: SECRETS OF MARKETING FEATURE STORIES 28 Expert Advice: SECRETS OF MARKETING 36 Fitness and Chiropractic BY ERIC PLASKER, D.C. CLINICAL EXCELLENCE 14 Whiplash Injury BY TERRY R. YOCHUM, D.C., D.A.C.B.R., FELLOW, A.C.C.R., AND CHAD J. MAOLA, D.C. 16 Common Sense for Outdoor Activities BY KIRK LEE. D.C. 20 Chiropractic: A Profession in Dire Need of Unification BY MARK STUDIN D.C, F.A.S.B.E.(C). D.A.A.P.M, D.A.A.M.L.P 22 The Cervical Syndrome As a Cause of Migraine BY DAN MURPHY, D.C. 52 Free Marketing BY MARK R. PAYNE D.C. PROFITABILITY 26 Use the Internet and Work Smarter, Not Harder BY RODGER MURPHREE, D.C. 34 Marketing Using Your EHR Computer System BY PAUL B. BINDELL, D.C. 40 Strategic Nutritional Marketing For The Chiropractic Office BY JAMES CIMA, D.C. 42 Design Your Own Drip-Education System BY MILES BODZIN, D.C. 44 Marketing In This Economy BY ED SHARP 48 Unleashing the Power of your EHR BY STEVEN J. KRAUS, D.C, D.I.B.C.N., C.C.S.P., F.A.S.A. 56 You Should Give All Your Patients the Same Care Plan BY JOHN DAVILA. D.C. 60 Attract New Patients with Online Video Ads BY DIAZ NESAMONEY 66 The Sky Isn't Falling, but the Economy May Well Be! BY EVAN ZANG NEWS OF THE PROFESSION 8 TAC Survey Results REFLECTING CURRENT ISSUES WITHIN THE CHIROPRACTIC PROFESSION 10 What's Hot CUTTING EDGE PRODUCTS & SERVICES 12 TAC News of the Profession 64 September is Prostate Health Month BYMYRENDACHIU.J.D. 74 Book Excerpt 79 Chiropractic News Around The World DEPARTMENTS 4 From the Director's Desk BY JOSEPH P. BUSCH, B.A., D.C. 76 Seminar Circuit PALMER HOMECOMING 62 Reference Page 78 Ad Directory FIND OUT MORE ABOUT OUR SPONSORS 78 Chiropractic Marketplace CLASSIFIED ADVERTISING
