With so many clinics vying for attention, it’s crucial to implement chiropractic marketing ideas that set your practice apart. Knowing what to do and where to start can be overwhelming, to say the least. A balanced approach helps you build early momentum and lay the foundation for lasting growth as you strengthen your marketing efforts.
Here are the top five chiropractic advertising ideas our experts recommend, as well as easy steps you can take to get them started!
• Claim and verify your Google My Business listing.
• Upload at least three high-quality photos of your chiropractic clinic.
• Send a friendly request to your top patients asking them to leave a positive review after their next visit.
• Schedule three posts for this week that showcase your chiropractic clinic services.
• Reply to all comments on your latest post to boost engagement.
• Share a patient testimonial with a photo (with their permission) to build trust.
• Identify three keywords related to chiropractic treatment or services in your area.
• Write simple ad copy focused on the benefits of your treatment.
• Set a small budget and launch your first Google Ads campaign targeting local searches.
• Draft a quick message to share with patients explaining your program.
• Decide on an incentive, such as 10% off their next visit.
• Print a flyer or send an email to your patient list to announce the program.
• Outline a blog post about a common patient concern.
• Record a two-minute video on a simple health tip and share it on social media.
• Design a basic infographic about spinal health using a free online tool.
When deciding between different kinds of digital advertising, consider your practice area’s demographic, the services that you offer, and what sets you apart from the competition. Speaking to your business’ unique identity provides a personalized, human touch that prospective patients seek in their search for care.
If you would like to read more tips like this for advertising your practice, visitonlinechiro.com/blog for the full article.
Tom Daniel is the general manager of Online Chiro, the leading online marketing service for chiropractors, offering powerful websites, reputation management, search engine solutions, paid advertising, social media, patient education, and the services you need to affordably grow your practice. To learn more, call 888-932 5560 or visit onlinechiro.com.
