Q&A

The Evolution of the Nutrition Industry and the Pursuit of Purity

March 1 2025 Jonathan Group
Q&A
The Evolution of the Nutrition Industry and the Pursuit of Purity
March 1 2025 Jonathan Group

Q: How has the nutrition supplement industry changed over the years?

JG: The transformation has been remarkable, driven largely by more informed consumers. Twenty years ago, people often took whatever supplements were most accessible without questioning the ingredients or the manufacturing process. Now, thanks to the abundance of information available online, consumers are doing their research. They’re prioritizing purity, safety, and the environmental impact of the products they choose.

Q: What specific consumer demands have had the biggest impact?

JG: The demand for organic and nonGMO supplements is huge. More people now understand the potential risks associated with synthetic fillers and pesticides. This shift really took off during the COVID-19 pandemic when the benefits of supplements like vitamin C, vitamin D, and zinc were highlighted. People became aware not just of what they needed to support their health but also of the importance of clean and natural ingredients.

Q: How has this change affected companies?

JG: It’s been both challenging and inspiring. On one hand, it’s rewarding to see people caring more about what they put into their bodies. On the other hand, it’s difficult to maintain such high standards, especially when there are raw material shortages. It is important to never compromise on quality. If an ingredient doesn’t meet strict purity standards, it simply shouldn’t be used. This level of commitment can lead to challenges, such as delays in restocking when clean, high-quality supply is unavailable. In some cases, restocks can be on hold for months due to the difficulty of sourcing ingredients that meet these rigorous standards. However, this unwavering dedication to purity is what truly defines a commitment to excellence.

Q: What should set a company apart in this evolving market?

JG: The ideal company prioritizes quality and integrity over profit, maintaining independence to ensure every decision supports these values. Owning and controlling the manufacturing process — from sourcing materials to production — is crucial for maintaining high standards. For example, using sustainable and contaminant-free packaging materials demonstrates a commitment to health and the environment. Additionally, rigorous quality control measures and a dedication to ongoing education within the industry help establish trust and credibility, positioning the company as a leader focused on long-term impact rather than short-term gain.

Q: Do you feel optimistic about the future of supplements?

JG: Very much so. Consumer awareness is pushing the industry to improve, and that’s a win for everyone. People deserve the best for their health, and we’re proud to be part of that movement toward higher standards and greater transparency.


Dr. Jonathan Group, RD, DC and his brother, Dr. Edward Group, DC founded Global Healing Center in 1998 as a wellness clinic. They have both been Chiropractors for over 25 years and have been dedicated to teaching the world about the root cause of disease and detoxification. It is still family and Chiropractor owned. Buy direct and through your favorite practitioner portals such as Fullscript, Emerson Ecologies, and Golden Needle Online. To sign up for a wholesale account, please visit www.globalhealing.com/wholesale, www. fullscript.com, www.emersonecologics.com and www.goldenneedleonline.com